Midlands journalists propose profit-boosting plans to Trinity Mirror
19 June 2009
Journalists in Birmingham have drawn up a blueprint to boost the sales and profile of their papers. NUJ members at the Trinity Mirror-owned Post and Mail group have handed the document to management.
They want the company to be ambitious rather than make even more cuts to achieve financial targets. More than seventy editorial jobs were axed from Trinity Mirror's Midlands titles last year.
The plan is confidential for commercial reasons, but it covers things like branding and attracting younger readers.
Chris Morley, NUJ organiser for the north of England and a former Post and Mail journalist, said:
"The chapel is extremely concerned about the state of the business and wants to get across to management that it does not believe enough is being done to keep the titles at the centre of life in Birmingham – a city of one million people – and the Midlands generally.
"Newspaper readers have to be worked for and that means putting real effort into winning their loyalty day in, day out. The journalists at BPM Media are anxious to do this and to show that they care about not just their own professionalism, but the well being of their titles as a business.
"It is vital that Trinity Mirror engages with its staff and that the company does not simply put this report aside to gather dust, but uses it to gather new readers and customers."
Jeremy Dear, NUJ General Secretary said:
"Journalists want their papers and websites to be successful. They want to be proud of the role their titles play in the community.
"The Post and Mail chapel are showing management a positive future.
"The national union supports them in their fight to save jobs and quality journalism, and to safeguard the role of their papers in the culture of Birmingham and the West Midlands."