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The Branded Content Research Network Conference


Tuesday 7 November 2017

Tuesday: registration 14.00 and meetings from 14.30, with an open, public meeting on branded content practice and regulation from 18.30-20.30 at UEL’s Stratford Square campus.
Wednesday: 9.30-17.45 followed by a drinks reception.

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University of East London, Docklands Campus University Way London E16 2RD


The Branded Content Research Network Conference on 7-8 November will bring together international academic researchers and advertising and media practitioners to share insights about branded content and set agendas for further collaborative work.

There is a one-day conference on Wednesday 8 November, pre-conference meetings of the network on the afternoon of Tuesday 7 November, and an open public meeting, Is there anything wrong with branded content?, on the evening of Tuesday 7 November. Please choose either the two-day or one-day ticket options when you book to help us plan the event. The events are free, but you must register.



Keynote speakers: include Dr Anne Cronin, Lancaster University, whose books include Advertising, Commercial Spaces and the Urban, and Advertising Myths; Professor Mara Einstein of Queens College, City University of New York, author of Black Ops Advertising; Professor Joseph Turow, Annenberg School for Communication, University of Pennsylvania, author of The Daily You and The Aisles Have Eyes. The programme and further details to help you plan your visit will be sent to all those registered as well as posted on the Branded Content Research Network website here.

Draft agenda and  more details on speakers

The central aim of the Branded Content Research Network project is to aid research and collaboration between academics, industry professionals and civil society interests to explore branded content practices and their media policy implications. The Branded Content Research Network is supported by grant funding from the Arts and Humanities Research Council. Professor Jonathan Hardy ( is Principal Investigator and lead contact for the network.

Tags: , Branded Content Research Network, advertising, native advertising, branded advertising