PR & Communications Training
WhenFriday 13 September 2019
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NUJ, Headland House, 72 Acton Street, London WC1X 9NB
If you are looking to learn new skills or see if you’re already on the right track towards a career in PR and communications, then this course is for you.
The media industry remains in a state of constant flux. Traditional news media is changing and the way we consume news has been transformed owing to social media. Accusations of ‘fake news’ and lack of trust abound. The importance of communicating your message to your audiences in the right way, at the right time and through the right channels has never been more important – and the skills to do it never more in demand. This one-day introductory course will give you a solid grounding in how PR and Communications is reacting to the changes in the media landscape – and how you can create, shape and manage your messaging in the most effective way.
Whether you have no experience in communications or have – or already work – in a public relations role, this course will help you to hone the skills necessary to ensure your organisation’s mission and message are at the forefront of any media. You will also understand the emotional drivers associated with communications, the changing media landscape and how you can take advantage of it. You will learn how to target your communications, ensuring they best fit the media you need to reach your audience – and how to manage media interviews. You will also gain a better understanding of the importance of social media and how it is changing the Comms landscape and how integrated campaigns and digital assets are impacting a new canvas for creative and direct communications. What’s more, you will understand how to drive public debate and get a flavour of what – and what not to do – during a reputational crisis.
About your tutor:
James Doherty is an award-winning journalist and scriptwriter, who has led the PR and Communications team at Glasgow Life since 2007. During that time, he has helped to successfully communicate everything from the opening of the £74m Zaha Hadid designed Riverside Museum to major events including the Glasgow 2014 Commonwealth Games and Glasgow 2018 European Championships. A media all-rounder, James has enjoyed a successful career as a television scriptwriter and is a former President of the NUJ. As a journalist, James wrote for The Big Issue and The Scotsman, among other titles.
“Any journalist thinking of making the move into PR and communications would benefit from James' training sessions. His experience of working in newsrooms and comms teams means he brings a depth of first-hand knowledge that some PR trainers lack. You will come away with lots of practical skills that you can apply in the real world. Excellent.” Andy Richardson, former Editor of The Northern Echo
“I found this course quite fascinating and very worthwhile indeed. This is an area of work which I am extremely interested in and I felt I learned a great deal on the day. There was a lot packed in and the time flew past. I would absolutely recommend this course, which was delivered in style by a seasoned professional, to anyone interested in the field of communications and public relations.” Former tabloid journalist
£95 for NUJ members and £120 for non-members
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