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Pitch and deal (May 2014)


Friday 23 May 2014


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Headland House, 308-312 Gray's Inn Rd, London WC1X 8DP


Freelances endlessly need to pitch for work and to do deals. Whether you are a writer, photographer, reporter, subeditor, broadcaster or whatever, you will benefit from knowing how to present your work and your ideas so as to make them most attractive to clients and from understanding what goes into making a deal and how you might improve on that first offer.

This one-day course aims to help freelances market their work and negotiate better deals for themselves.

Through role-play exercises and discussion, participants will work on the skills and attitudes needed to try to get more commissions and more money.

This will include:

  • Pitching ideas with deals in mind
  • Identifying outlets
  • Interacting with editors
  • Thinking about fees
  • Asking for more money
  • Adding conditions
  • Understanding the psychology of pitching and dealing
  • Coming up with scripts for situations
  • Role plays to put ideas into practice

How much will it cost?
Getting started as a freelance and pitch and deal form part of the NUJ trade union training programme and are therefore discounted.

Who should attend?
Freelance journalists who want to try to get more work and improve the deals they make.


Louise Bolotin is a journalist with more than 35 years’ experience and has been freelance since 2005. She has written for a wide range of newspapers and magazines, worked in BBC local radio and was co-founder of hyperlocal news website Inside the M60 in Manchester. She has a keen interest in the business aspects of freelancing.

Phil Sutcliffe has been a journalist and NUJ member since serving an apprenticeship on the Newcastle Evening Chronicle, 1970-2. He went freelance a couple of years later and has since totted up 35  -- mainly London-based – years, writing mainly about music for Sounds, Smash Hits, The Face, Q, Mojo, LA Times, but also other stuff for other outlets including a bit of radio, TV, and online, and spells of subbing, production editing, book writing – plus training freelances in the business side of their working lives for the NUJ and others since 1988-ish. He is an NUJ Member of Honour and is an elected member of NUJ Freelance Industrial Council and Copyright Committee.


NUJ member/unemployed: £70; NUJ student member: £60; non-members/GFTU affiliate: £130

Further details and contact information

NUJ Training

Tags: , training, freelance, pitch and deal