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Pitch & Deal, Brussels


Saturday 26 April 2014


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International Federation of Journalists, International Press Centre, Résidence Palace, Rue de la Loi 155 (Block C, 2nd Floor), B-1040 Brussels.


Pitch and Deal has for years been the most popular in the NUJ training calendar. Now it is being held for the first time in Brussels. You will join other freelancers from France and the Netherlands as well as Belgium.

Role-playing means that this is not passive teaching and absorption. You will be coached intensively in small numbers and gain feedback on best practice in such situations. Numbers are limited to 16 to ensure an effective learning experience.

The course covers areas such as:

  •  Pitching yourself (for shift subbing) and your work.
  •  How to write the email, including the header, that gets read.
  • Managing the follow-up phone call, what you need to say.
  • Putting your service across in the face-to-face interview.
  • How to price your work and negotiate appropriate fees.
  • Some items to think about in licensing further use.
  • The importance of getting it all down on paper (or email).

The course leaders are:

Louise Bolotin is a journalist with more than 35 years’ experience and has been freelance since 2005. She has written for a wide range of newspapers and magazines, worked in BBC local radio and was co-founder of hyperlocal news website Inside the M60 in Manchester. She has a keen interest in the business aspects of freelancing.

Phil Sutcliffe has been a journalist and NUJ member since serving an apprenticeship on the Newcastle Evening Chronicle, 1970-2. He went freelance a couple of years later and has since totted up 35  -- mainly London-based – years, writing mainly about music for Sounds, Smash Hits, The Face, Q, Mojo, LA Times, but also other stuff for other outlets including a bit of radio, TV, and online, and spells of subbing, production editing, book writing – plus training freelances in the business side of their working lives for the NUJ and others since 1988-ish. He is anNUJ Member of Honour and is an elected member of NUJ Freelance Industrial Council and Copyright Committee.


NUJ Brussels


€ 70 for NUJ members, € 140 for non-members, including sandwiches, tea/coffee and soft drinks – if you join the NUJ (€ 216 annually) and pay beforehand, you can pay the members’ rate, thereby saving € 70 from your first year’s subscription.

Further details and contact information

Philip Hunt
Telephone: 003226872177

Event website

Tags: , pitch and deal, training, brussels, freelance, skills