Making internet journalism pay (November 2013)
WhenWednesday 13 November 2013
Time: to be confirmed
Download as vCalendar (for Microsoft Outlook etc.)
NUJ Head Office, Headland House, 308-312 Gray's Inn Road, London WC1X 8DP
This is a one-day course designed to provide an overview of new funding models in journalism and to train journalists in the practicalities of generating income directly from their own editorial. This will include instruction in setting up blogs, creating Google ad accounts, creating affiliate advertising accounts, and profiting from Amazon.
- Students will set up a blog and appropriate accounts and be in a position to generate income by the end of the course.
- Students will be encouraged to consider and discuss the wider opportunities for journalism that new funding models afford.
- Students will consider the impact and likely effectiveness of income generation models.
The course does NOT cover how to design and create websites.
The practical focus of the course is on profiting from micro publishing, but this is considered within the context of funding of everything from personal sites to the News International paywall.
Who should attend?
The course is for anyone who already has an editorially-based website that they are seeking to monetize, or anyone who is considering setting one up. It is also for those who want to develop a framework to consider the future funding of quality journalism.
Tutor: Tim Dawson
Refreshments and lunch will be provided.
More details in the Professional training courses brochure.
Further details and contact information
Telephone: 020 7520 8340