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Branded Content Research Network seminar


Thursday 3 November 2016

13:30 – 17:30

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University of East London, University Square Stratford, 1 Salway Road, London


This is the first seminar in a series organised by the Branded Content Research Network. Academics and marketing communications professionals will review the state of existing research on branded content across media and marketing disciplines, discuss research needs and questions for industry and stakeholders, and consider the scope and definitions of branded content practices.

The seminar will include contributions from members of the network and from invited academic researchers and practitioners. Speakers will include Andrew Canter, CEO of the Branded Content Marketing Association; Prof Jonathan Hardy, University of East London; Prof Chris Hackley, Royal Holloway, Dr Andrew McStay, Bangor University.

This event is free, reserve your ticket on the Eventbrite website.

Further details and contact information

Prof Jonathan Hardy

Tags: , advertising, branded advertising, marketing